No content writer is perfect. Just like any other profession, one needs to keep learning about different trends in the content writing industry. Your knowledge serves as the ladder using which you can climb through different levels of success in the content writing sector.
Equally significant is the fact that there are certain mistakes that can completely ruin your genuine efforts. So, it is better to be mindful enough while content writing and avoid these errors altogether.
Whether you are a beginner or a seasoned content writer, mistakes do creep into your content unknowingly. You need to be wary enough to keep such errors at bay. Then only your content will bring in the desired impact for your client.
In this blog, we have enlisted 7 biggest content writing blunders which you should avoid at all costs. Scroll down and go through the elaborate list to know which one of these you have been committing.
- Minimal research and vague writing: Many professional content writers often commit this mistake. They get over-enthusiastic with the given topic and start writing straight away without doing any research for the same. This can be the biggest blow to your content writing profession. You can never be a know-it-all, and hence, in-depth research is a must. Also, even if you do have knowledge of the given topic, you should always research about the same to gain some fresh perspectives. Your content will not sell if it sounds like the 100th copy of a particular topic. Hence, once you are assigned a topic to write about, Google it. Read about the same from books. You can even make the most out of Quora and YouTube to gain enough insight regarding the same.
- No outline creation: The majority of the content writers I know have done this in the beginning phase of their careers. They generally start writing without thinking much about the same. This results in your content looking like some random compilation of your thoughts and Google search results. The best approach, in this case, is to create a detailed outline for the content depending on the content style. For instance, while writing a blog, you can divide your content into a structure with the title at the top, another option for the title, introduction, multiple sub-headings, conclusion and so on.
- Unattractive, straightforward content titles: If you are habitual of writing simple, straightforward titles for your content, then know that no one will like to read your content. People like attention-grabbing, catchy content titles and click on only those content pieces which have attractive titles. Make your content click-worthy by using eye-ball grabbing titles. Use power words to evoke emotion among the readers.
- Endless paragraphs: If you are fond of writing endless paragraphs for the sake of content writing, then your content will never get ranked in search engine results. Remember that there should be a higher degree of readability. Also, the sentences should be crisp so that the readers can enjoy your content. Do not forget to use transition words or bucket brigades to maintain the flow.
5. Excessive confidence in your writing and hence, no proofreading: Some professional content writers are way too confident about their work and hence avoid proofreading altogether. This is almost similar to a crime because mistakes are bound to happen. So, it is necessary that you proofread your content thoroughly after you are done with the writing part. Focus on grammatical aspects. Be mindful of the usage of punctuation. You can even try using multiple tools to make your content free of grammatical errors. Besides, you need to make sure that there is no duplicity in your writing. For this purpose, use tools like Copyscape.
To err is human, but never learning from those mistakes can be quite harmful to your content writing profession. Next time you start writing content, avoid these mistakes, and you will definitely come up with a killer copy.
A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.