Content writing is one of the best ways to create an impressive brand image, and in recent years companies have seen an increase in their ROI because of content marketing strategies. This comes especially because of the power of words. When using words appropriately and strategically to boost the interest of your target audience, you can see an incline in your business’s growth.
But when it comes to content writing, people who have just started out in this area often have numerous doubts. For example, what does content writing mean? Does content writing need to be non-fictional or fictional? What are the best niches for content writing? Unfortunately, these are the few questions that almost every content writer has asked themselves or someone professional in this stream.
With so many rumours and myths existing about what content writing entails, you must learn and understand only the facts. To help you see the separation between the two, continue reading the top myths that every content writer gets confused with.
You need to have a professional degree to be a content writer- It is not necessary that you need to belong to an educational stream such as English or mass media communication to be able to write content for an industry. Irrespective of the education you have received or the degree you have, you can still be a content writer if you have proper writing skills and scope of creativity.
You need only to jot down information- Often, people confuse content writing with jotting down information in bullet points or random paragraphs when this is not the case. Content writing, although it spreads the news to the audience, it is done so in an appropriate manner. Content writers use the information to draw attention to the company and help them market their products in an exciting manner. You can’t just write anything in any manner and expect tremendous interaction on your page.
The content needs to be written in exquisite vocabulary- Whoever said content writing means using marvellous words clearly did not know much about content writing. Although it is up to the writer’s wish to use whichever words that they want to, at the end of the day, the content must be understood by your target audience, and that is all that matters. So, whether you wish to write in simple, easy-to-understand vocabulary or give a twist of pedantic outstanding, it is up to your whims as long as your grammar is perfect.
Content length can depend on your mood- As a content writer, the length of the content is the most basic and important feature to note. Remember, just as you do not wish to read long, monotonous paragraphs, so does your audience. Also, length is important to maintain a good SEO and readability of your page. Therefore, your information should be detailed yet crisp and be kept in readable paragraph lengths.
Being a content writer is easy- No content writer will ever agree to this statement of ‘Being a content writer is easy’. Although the work description does sound like something anyone might be able to do, the work itself debunks this myth. The time constraints, understanding and redoing content within a short deadline, meeting up to the word limits are only a few difficulties that every content writer faces. However, not all writers can be content writers, and this is a fact.
Yet, despite these challenges, content writing is an outlet of stress for most people because words seem to have a calming effect. What doesn’t seem easy to most is easily done by content writers.
Started out as a young freelance content writer, Alishah looks forward to learning something new with each step. She has completed quite a few courses to sharpen her skills further in the content writing world. From romanticising the tiniest moments in rom coms, to reading poetry of Eliot, her creativity and imagination in writing has helped several brands in their ventures.