Your personal brand is the way you present yourself to the entire world. Self-branding is the ultimate blend of your experiences and skills. Your personal brand represents who you are. “Your brand is what people say about you when you’re not in the room”, said Jeff Bezos, the founder of Amazon.
When you have a robust personal brand, you can easily attract opportunities to you. No matter how much you invest in conventional advertisements, self-branding will always keep you ahead of the marketing game.
Apple, Nike, Adidas – all these brands have done a great job in terms of building a unique and appealing brand identity. A professional content writer should also have a strong and impactful brand identity. Freelance content writers need to invest time in self-branding so that they can grab the attention of potential clients. When you continuously work on building your personal brand, quality leads will keep pouring in.
Benefits of self-branding for content writers
- Attract your target clients: Being a freelancer, the opportunity to work with the ideal clients will help you climb the ladder of success easily. When you get to work for your own niche, you will enjoy your work as well as make more money doing something you really like. Self-branding allows you to select the work of your choice and avoid irrelevant projects.
- Stay ahead of the competition: When you work on your self-branding, you are actually differentiating yourself from other average freelancers. A personal brand enables you to present yourself precisely and create a difference.
- Portray yourself as an expert: Your potential clients will perceive you through your personal brand. Self-branding enables you to portray yourself as an expert in your niche. When your target audience searches you, they should be able to get a clear idea of your capabilities, your area of expertise, services you offer etc.
- Enhanced professional connections: Freelancers often wonder how to have a strong professional network. When you put out your personal brand on different social media platforms, you will be able to build valuable professional connections. Make sure you display your potentials and skills so that you can attract quality leads. A well-developed personal brand helps in enhancing your credibility and paves the way towards building long-term professional relationships.
Tips to enhance your self-branding game
Create your professional website: Start with building a website where you can flaunt your potentials. Each landing page should speak volumes about your creative skills. You are a professional content writer, and your job is to curate engaging content for your clients’ websites and social media platforms. If you cannot create the best for your website, no one will hire your services.
Create content voraciously: Being a content writer, you should never run out of content ideas. Keep creating engaging content for your target audience. Your content should bring value to your readers. Make sure they come to you for more. Try something unique, such as start with your own hashtag. Gain followers using that hashtag. Your signature style will always notch up your personal brand.
Curate share-worthy content: Your content should be click-worthy. A cleverly curated CTA can be the gamechanger for you. Share your content on the LinkedIn, website, and different social media platforms. Engaging headline, compelling CTA, structured body of the content will do bring lots of traffic and convertible leads to you.
Be vocal about your expertise: Self-branding is about shameless vocalisation of your skills and capacities. You need to sell your service, and the only way is to keep reminding your followers and acquaintances about your potential is to go on promoting your personal brand on WhatsApp, Instagram, Twitter, LinkedIn, FB and so on.
In a nutshell
If you wish to establish yourself as a reputed freelance content writer, you will have to work hard to build your personal brand. You need to be consistent enough with self-branding. Make sure you keep promoting your services even when you are experiencing a regular flow of clients.
A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.