You’ve probably heard that “content is king”. Yet, this statement has never been more true with so many changes and developments in technology, new content creation and consumption methods, and even an unprecedented global event like the COVID-19 pandemic.

Why Dial Down the Content Trend?

Writing engaging content has always been a challenge for marketers.

Hence, to help you keep up with the trends and write content that resonates with your audience, we have outlined seven trends that you should pay attention to in 2022.

User-Generated Content

UGC or consumer-generated content has become more important than ever because it provides authenticity to brand messaging. UGC is unique, brand-specific content made by customers and circulated via social media or different platforms. UGC comes in many structures, including testimonials, videos, images, reviews, and podcasts.

Video Marketing Automation

It’s not enough to create high-quality videos; brands also need to find effective ways to circulate them. Video marketing automation platforms provide a solution by allowing brands to initiate personalised videos based on customer behaviour.

Content Personalization

It is a way of tailoring content to specific user characteristics and behaviours. This includes anything from location, language, age, and stage in the purchase funnel to preferences that have been inferred from past interactions. As a result, personalising content increases the likelihood that a user will find your website relevant and engaging.

Influencer Marketing

The biggest benefit of using influencers as part of your marketing strategy is that they’re trusted by their followers — and if someone trusts an influencer’s opinion, they’re more likely to follow that advice and purchase from the brand being endorsed.

Artificial Intelligence (AI) Content

AI has led to significant advancements in machine learning, deep learning, neural networks and natural language processing. These advancements have helped bring about new technology such as virtual assistants and facial recognition.

Voice Search Optimization

Voice Search Optimization (VSO) is a methodology centred around increasing the number of audiences to a site or application by working on the visibility and suggestion rate in voice search results.

Mobile-First Approach

Offering mobility with a mobile-first approach can assist you with remaining relevant and supplying a best-in-class experience to your audience.

To Wrap-Up

According to the Content Marketing Institute (CMI), 91% of B2B marketers use some form of content marketing. Besides, 89% of B2C marketers use it as well.

So if you want to get ahead of the competition, you need to stay on top of the content trends that are shaping your industry as well as the niche. This will help you create better content and reach more leads effectively.


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