Content writers are among the most in-demand professionals today. Their skills can help an organisation create a robust online presence and build a trustworthy brand.

But getting an entry-level content writing job is not as easy as it sounds. If you plan to make a career in content writing, you need to have a portfolio. In addition, having a portfolio can increase your chances of getting hired.

Portfolio, the Real Thing

A portfolio is a collection of your work samples that showcases the best of your writing skills, expertise and capabilities to potential clients or employers. It is the best way for businesses to know about your knowledge and experience without meeting you.

A portfolio will include samples of your work. As a content writer, this can take multiple forms. It can be articles you’ve written for clients or published on your website, blog posts, or e-books. This will show your skillset and ability to write in different styles.

Why Shouldn’t Portfolio be Underestimated?

Let’s take a look at why you need to create a fantastic content portfolio if you want to be successful in this field:

It Helps You Stand Out From the Crowd

As mentioned earlier, the number of people looking for content writing jobs has increased drastically over the last few years. Therefore, you need to have something that makes you stand out from the crowd if you want to be hired by clients. To do so, having an impressive portfolio is essential.

The Portfolio Acts as a Sample of Your Work

It is always preferable when applying for any job if you have previous experience doing the same work. For example, if you are applying for a content writer job, it would be preferable if you had experience working with other content writers.

It Advertises You as a Brand

It is the first and most important reason why having a portfolio is essential for every content writer. The portfolio serves as an advertisement for you and your work.

It Gives You Credibility and Showcases Your Versatility

The portfolio will be the work that you can share with your clients to help them understand your capabilities better. You would also highlight the business value you can provide to them and other potential clients. Moreover, it will help highlight your versatility and ability to write on various topics, styles, formats, tones, etc.

It will Help You Connect with Prospective Clients

Having a portfolio will help you connect with prospective clients more effectively. This is because it will provide them with an insight into your abilities and engage them from the very beginning of the entire process, thereby helping them choose you over other writers who may not have a portfolio or who do not give out enough information about their abilities or business value that they can bring to their table.

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