We have curated some sureshot content ideas that you can use for content posting on LinkedIn. Scroll down and check them out!

In 2024, LinkedIn surpassed 1 billion users globally and over 65 million of them are decision-makers. This makes it an unbeatable platform for writers who want to showcase thought leadership. In fact, content writing for LinkedIn has become a specialized skill that top professionals are using to generate leads, job offers, and speaking gigs. According to LinkedIn’s internal data, members who post weekly see 5x more profile views than those who don’t post at all.

Content tailored to your audience

It sounds easy, but this is where most writers fail. Your LinkedIn audience isn’t seeking long-winded theory. They’re seeking useful knowledge that addresses their professional issues. Niche problem-solving-based posts, i.e., “How to craft a high-converting cold email” or “How to handle it when a client ghosts you“, perform well.

You should post contents that are add value to your target audience on LinkedIn. However, many people make the mistake of publishing the same content on LinkedIn as they do on their blog or their website.

Analysis of In-depth knowledge pieces

One of the most successful types of articles writing you can publish on LinkedIn is those that have been published first on another well-known media outlet. No! It’s not about just copy-pasting the same content. You need to write a piece that serves as a commentary or analysis on those publications.

You can go the extra mile and add some more context and information as it will make your write up unique from the existing publication.

As a result, you will not only increase the amount of traffic coming from LinkedIn but also grow into an authoritative figure within your industry. This is great for branding purposes.

Adding your interpretation is the most important thing. Don’t just repeat what an article by Forbes or Harvard Business Review states, but rather chime in with your own voice. For instance, a blogger may say: “This HBR article states that thought leadership builds trust. This is how I applied it to acquire three clients in the last quarter.” This isn’t just indicative of depth but is also in accordance with professional readers’ expectations. LinkedIn reports indicate that commentary pieces do better when they cite an external source and have original analysis, highlighting how effective this type of LinkedIn writing can be.

Open letters to companies/influencers

A well-crafted open letter not only creates engagement but also gets widely picked up. It establishes you as being courageous enough to confront tough issues, as well as smart enough to have constructive insights.

This type of post is even more powerful because they tap into two major pain points:

1. It can either be a collective response to some controversial statement recently said by a certain person (i.e., an influencer) or a group of them on LinkedIn,
2. Or, it can be written as if “you” the author were writing directly to one particular company.

In both cases, your objective is to make people stand up and take notice.

Controversial opinions

This is another type of content that does not need much persuasion.  We all love getting our teeth into something juicy and controversial. Especially when there are sides, and we could potentially stand on one and fight for it.

Same as with open letters, this type of article needs you to take a firm stance on some hot topic and design an entire piece around your opinion.

Confidence is key and evidence. Don’t be contrarian for clicks, but take one side of an issue you are passionate about and support it with real-world experience or facts.

How-to guides/tips

This is another tried and tested content type.  We all love useful step-by-step, or sometimes even just theoretical advice that comes straight from the industry insiders.

On LinkedIn, such guides can be typically 200-800 words long. Additionally, it usually focuses on what actions should be taken to achieve certain goals within a certain industry.

The most important thing is to make sure that everything stays relevant to the LinkedIn platform. Don’t make the mistake of creating a report that covers general marketing tips and then publishing it on LinkedIn.

Blog writers who publish how-to articles on a regular basis develop a reputation as “go-to” experts in their field. Try this, for instance, “My 5-step process for writing LinkedIn content that drives conversion.” Or, “How I improved client retention with onboarding emails.” Useful step-by-step breakdowns are fundamental for effective content writing for LinkedIn.

Quotes, statistics and other interesting facts

This is one of the most under-appreciated content ideas out there. After all, who doesn’t love to be inspired from time to time?

One thing that makes quotes so powerful is their universality. Your audience will actually feel connected to the quotes quite easily. Also, statistics and interesting trivia keeps your readers motivated. You will probably need to do some research on your end before coming up with something truly unique.  However, if you can pull it off, you will succeed in grabbing people’s attention!

Incorporating relevant statistics and facts not only enriches your content but also demonstrates your commitment to providing value, a fundamental principle in content writing for LinkedIn.

Personal stories

LinkedIn is also a great place to share your personal stories with the rest of the world.

If you come across something inspirational or if someone inspires you in some way, do not hesitate to publish it. The personal touch and the sense of emotion can attract lots of traffic and quality engagement.

These personal stories make your professional identity more relatable and make you more approachable for the readers. The emotional aspect of the stories builds a connection and increases the engagement for the users, which is great for content writing for LinkedIn.

Conclusion

LinkedIn is an effective social media platform where you can get ideal clients, simply by being consistent with your content strategy. Use these ideas, prepare a list of topics that you want to post, and schedule your calendar accordingly. Your regularity on LinkedIn and value-bomb posts can definitely fetch you the desired results.

More than 86% of B2B marketers use LinkedIn for distributing content as of 2025. You are leaving valuable visibility on the table if you are a writer and not utilizing it. By being in alignment with audience expectations, consistent, and providing value, your content writing for LinkedIn can make you a true authority in your niche. That is when it gets interesting.

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post Top 7 LinkedIn Post Ideas for a Content Writer first appeared on Team Virtuoso.

If you belong to that group of professional content writers who jump onto writing content without any client briefing or research, your content will take you nowhere! Being a content writer, you are responsible for creating a piece of content that attracts, informs, and engages. And solely relying on your writing skills and ignoring the research part won’t bring in the much-needed results.

And your research should start with the client. No one knows better about the business/company better than the owner (or his subordinates). So, before you start surfing through Google, YouTube and other platforms, it is necessary that you squeeze out as much information from the client as possible. Make the most out of those Zoom calls and Google meets. Be inquisitive and ask relevant questions. The detailed answers to these questions will serve as the foundation upon which you can build your content.

Here’s a list of questions that you should ask your client before proceeding with the content!

Q1. Tell me more about your company.

Whatever you write- a blog, social media caption or website content, it will represent the ideas and voice of the company. And hence, you should know every detail about the company – years of operation, experience, journey so far, mission and vision, services offered and so on. Until and unless you understand the tone and message of the company, you cannot proceed with writing. Otherwise, your content will not match up to their expectations. And there will be multiple rounds of edits, revisions and sometimes, even rejections.

Q2. Who is your ideal target audience?

For whom are you writing the content? Who does the company address through this piece of content?

You must be well-acquainted with the target readers. In order to write a blog or ad copy that resonates with the target audience, you should be aware of their age group, gender, preferences, location, pian points, income etc. Once you have access to these details, you can craft content from scratch to which they will instantly connect.

Q3. Am I just responsible for writing, or do I have to look after the technical stuff as well?

Content writing is not just about writing. There are multiple things that go into creating a masterpiece! Content strategy, market analysis, gap analysis, keyword research, keyword incorporation, backlinking, choosing SEO-friendly topics– you can write a perfect piece of content only when you have these things in place. So, in your first Zoom call itself, ask the client if they have a full-fledged content and digital marketing team who can manage all these or if you are the one who has to handle everything. Plan your commercials as well as finalise the project delivery deadline accordingly.

Q4. Let me know about your competitors.

Again, your client will be aware of their rival companies. Ask about their top 5 competitors and get the links to their profiles or websites if possible. Know about that one thing where your client thinks that they lag behind or are ahead of the rivals. You can help your client stand out from the competition by portraying the right image through your content.

Q5. In case I come up with doubt in the middle of this project, who should I get in touch with?

You may come across multiple doubts at different stages of writing the content. You cannot organise a meeting with the client every single time. There has to be a single point of contact who represents the company and is well aware of the entire project. On the very first day, ask about this person and get their contact details. Otherwise, you may have to face unnecessary delays and confusion in the middle of the project.

Q6. What purpose will this content piece serve for your company?

Are they trying to attract engagement? Do they want to drive sales with this piece of content? Is it just an informative post that will portray the company as an authority figure? Do they simply wish to improve their social media network?

You should always know the purpose of the content which you are writing.

Wrapping up!

Next time you block the calendar for a Google Meet with a client, have these questions in mind. Better if you note them down somewhere. The brief that you get once the meeting is over is pure gold. Use the details to create a result-driven piece of content.

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post 6 Things You Must Ask the Client Before Starting with any Content Project! first appeared on Team Virtuoso.

Well, if you are a beginner and wish to make it big as a content writer, your first target should be to join any reputed and well-established content writing agency.

Now you must be wondering how to grab a job at any content writing agency. Here’s the cheat sheet!

How to crack a job at a prestigious content writing agency?

• Create a profile on LinkedIn immediately.
• Keep an eye on the internship alerts by different content writing agencies.
• Also, you can follow the founders and content managers of such agencies.
• Keep an eye on the “hiring” posts.
• Also, try the cold emailing approach.
• Create mock samples, add them to your portfolio and pitch them to different content writing agencies.

If you follow all these steps consistently for even one month, you will definitely get a promising internship or maybe even a full-time job as a professional content writer at any content writing agency.

Benefits of working with a content writing agency

Now that you know how to start working for a content writing agency, here are a few advantages that you may want to take a look at. These benefits will further motivate you to work for your favourite content writing agency.

• Exposure: As a full-timer or even an intern, you will get huge exposure while working with a content writing agency. You will get a clear understanding of how the content writing industry works. Also, you will learn to coordinate as a team, work under pressure, communicate professionally and so on.
• In-depth knowledge: If you wish to set a strong footing in the content writing industry, you need to work on your foundation. You should have in-depth knowledge of the industry. And this knowledge will come to you while working for a content writing agency. They will guide you with multiple editing and proofreading software. You will get to learn so much about project management, client acquisition, invoice raising and all such stuff.
• First-hand experience: The first-hand experience that you will get while working with any content writing agency will add to your confidence and prepare you professionally to face your clients. From mailing the documents to communicating with the clients, you will gain enriching experience in a content writing agency.
• Multiple niches: Initially, you will have to write content on various niches to understand where your interest and expertise lie Your content manager will assign you multiple topics related to tourism, hospitality, parenting, food and beverages, real estate, finance, and so on. While working on all these niches, you will be able to understand your area of specialisation.
• Robust portfolio: Every professional content writer must work on building a robust portfolio. When you work with a content writing agency, you can add your best work samples to your portfolio. This will diversify and strengthen your content writing portfolio.

Wrapping Up

Content writing is essentially a desk job. You can prefer to work as a freelancer from the comfort of your home. Or, you can join any company as a full-timer and write for their brand only. But if you wish to know the content writing industry closely and grow as an expert content writer, then you must work for any content writing agency at least for a couple of years. Go on, give it a shot and witness your growth!

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post Why Should Every Content Writer Work with a Content Writing Agency At Least Once in Their Career? first appeared on Team Virtuoso.

Not so long ago, memes were just a means of spreading laughter and joy. But with the passage of time, brands started converting these witty images into a form of marketing. With it, consumers embraced this completely new era of marketing tactics with open arms.

Fast forward to the present day!

Memes have become an integral part of marketing campaigns for different renowned brands like Zomato, Swiggy, Amul Butter, Spotify and so on. Social media users are actually loving these funny, sarcastic, humorous and witty images. For the first time in history, marketing has seemed so effortless (and not salesy!) to the consumers.

On average, about 41% of  Millennials and 54% of Gen-Z users are fond of memes. The major reason behind the insane popularity of memes is the emotion that they are trying to convey. Also, memes can be shared easily, thereby spreading the message of the brands like a forest fire! All those brands which have a young target audience are now increasingly relying on meme marketing.

So, who can create memes?

If you’d like to give a it a go yourself, you can create your own memes using Adobe’s free meme editor. Anyone with a creative bent of mind, who can get witty with words and keeps in close touch with the global culture can create memes. Companies are now hiring graphic designers who can think out of the box and have the ability to design impactful memes.

Even professional content writers, content strategists and social media managers too are joining the bandwagon. There has been a rapid rise in the number of free and paid meme generation and meme marketing courses on online platforms like Udemy, Coursera, HubSpot and so on.

And young professionals are not in the mood to miss out on the slightest opportunity to stay upgraded when it comes to meme marketing.

Are you planning to incorporate meme-marketing in your profession? Try these full-proof tips and tricks!

If you are a freelance content writer, social media manager or a digital marketing expert who is trying hard to create a brand on social media platforms like Instagram, LinkedIn, Facebook or Twitter, then meme marketing can literally escalate your self-branding game.

Follow these hacks and slay as a meme marketer!

• Follow top meme creators and influencers to stay updated about what’s going around

It is not literally possible to keep a tab on what’s going on around the globe. There is too much content available out there, and consuming all is almost next to impossible. So, if you do not wish to miss out on any latest meme opportunity, then it is better to keep an eye on the socials of top influencers and meme experts. Meme marketing has always been about taking inspiration. So, once you come to know about some viral memes, you can easily use them in your own social media campaigns.

But do not forget to give a personal touch to the meme. No one cares for a copied meme. Meme marketing succeeds only when a brand successfully uses a specific meme to convey its own message without sounding pushy.

• Understand your target audience and create memes accordingly

No matter how funny your memes are, if they do not appeal to your target audience, you will not get the desired engagement and conversions. For instance, food delivery giant Zomato has been literally slaying when it comes to meme marketing. They have a terrific team of social media managers, meme experts, graphic designers and copywriters who together hop onto any trending meme and sort of make it their own. From AP Dhillon memes to Tiger Shroff memes, Zomato never misses a chance to market its services using memes. They seamlessly relate all these memes to food. Even #RanAlia wedding memes helped Zomato in social media marketing.

So, the idea is to choose memes that you can subtly use to market your services to your target audience.

• “Hit the iron when it’s hot!”

Do not use an outdated meme. The quicker you hop onto a trending meme, the better will be the quality of traffic that you get on your social media platforms. Your audience will love to see how you are leveraging the latest viral memes.

• Always use simple texts with the meme design

Memes are meant to make people laugh. Do not complicate them using nerdy theories, fancy fonts, complex sentences and messy designs. Keep them simple, short, crisp and humorous.

Wrapping up

Meme marketing is definitely here to stay for long. And if you are running any kind of business which has youth as its target audience, then you must start using this marketing tactic without any delay. Try these tips next time to make your meme game better.

Happy meme-ing!

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post Meme Marketing – Here’s What You Should Know! first appeared on Team Virtuoso.

Businesses and brands prefer hiring SEO content writers so that their websites rank high in the SERPs. If you, too, wish to work for some reputed brands and companies as an SEO content writer, then you need to acquaint yourself with the latest SEO algorithms. This blog discusses how you can master SEO content writing by following the SEO guidelines. Scroll down to know more!

Top SEO secrets you must know to slay as an SEO content writer

• Choose an eye-ball grabbing headline

The attention span of your reader is too less (around 8 seconds). So, always use a catchy, click-worthy headline which compels the readers to click on the blog and read further. Try adding trigger words and phrases to create the desired impact on the target audience.

• Incorporate the keywords in the sub-headings

Try incorporating primary and secondary keywords in the sub-headings. This will make your content appear in the top search results. Thus, you will experience better traffic on the website.

• Use Alt text for the images you use in the content

Using Alt texts or Alt descriptions allows your website to rank better in the search engine results by describing the images to visually impaired prospects. So, you must always use apt alt texts to describe the images. Try to be as specific as possible while writing alt texts. Make it relatable to the content that you have written. Ensure that your alt description is lesser than 125 characters. You can also use suitable keywords but limit the usage to just 1 or 2 keywords.

• Do not forget to use external and internal links

Internal, as well as external linking, can significantly improve the SEO performance of your content. You can link the blog with an old one from the same website. Also, adding a link to any authority website holds great importance.

• Use crisp and short sentences

Never ever use long, complicated sentences in your content. Search engine optimisation screams the idea of “less is more!” Keep it simple, straightforward and crisp for your target audience. The higher the readability of the content, the better it will perform in search engine results.

• Avoid passive voice at all costs

SEO hates passive voice sentences. So, be direct and use an active voice when writing a piece of content. As mentioned before, SEO wants the sentences to be short and simple. When you use passive voice, the sentence looks complicated, wordy and complex. Hence, use an active voice to get better SEO results.

• Use the keywords in the body of the content smartly

Incorporating keywords in your content is more like an art. You need to do it but without sounding pushy. Keyword incorporation needs to be done naturally. The keywords, especially the long-tail ones, should not break the flow of the readers. They should not impact the readability of the content.

• Divide your content into sub-heads and use bullet-points

Avoid writing endless paragraphs. No one is interested in reading them. Make your content skimmable by dividing it into easy-to-read sub-heads. Use bullet points to make it look appealing and organised.

• Add the primary keyword to the meta description

It is advisable to use the primary keyword in the meta description. This improves the ranking of your content, and it appears easily in the search results of your target audience.

In a nutshell

SEO content writing is no rocket science. By adhering to SEO algorithms and honing up your writing skills, you can easily become quite adept as an SEO content writer. Incorporate these actionable tips into your writing and watch your content perform well in SERPs.

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post Master SEO content writing with these tips and hacks! first appeared on Team Virtuoso.

But…..

You can be a freelance content writer and still not be able to enjoy all the dreamy stuff mentioned above. In the absence of a system, the life of a freelance writer can be a total mess. You will always run short of time and won’t be able to tick off everything from your to-do list. There will be months when you are overburdened with content projects. And then there will be dry months as well when you will be literally looking for work opportunities.

Does this ring a bell in the corner of your mind? Are you too facing these issues? Then you are in dire need of a full-fledged system for your freelance content writing business.

Why is it necessary to have a proper business plan for every freelance content writer?

“But I am a freelancer, what am I supposed to do with a plan?”

If this sounds like you, then know that you are committing the biggest crime of your life. Being a freelance content writer means that you are out on an entrepreneurial journey. There is no boss or HR to stand on your head and scream at you. But this does not lessen your responsibilities. You will be managing everything single-handedly: Cold pitching, sales calls, discovery calls, content writing, proofreading, editing, self-branding, managing finances and so on. Do you really feel that you can manage all these without having a full-proof system in place?

Time is precious and limited. You must utilise the available time judiciously, with detailed planning. Only then you will be able to run your freelance content writing business seamlessly. Your life is not just about work. You need to be able to run your business and simultaneously take care of your mental and physical health and enjoy your social life. And all these are only possible when you create a business plan for your freelance content writing service.

Tips on systematising your freelance content writing business

• Create smart and realistic business goals with a specific deadline

You must create specific, achievable and realistic goals for your freelance content writing business. Until and unless you have targets to achieve, you will not make any progress in your work. Hence, it is important that you set smart goals and work towards accomplishing them.

• Enlist your services

Be sure about all services you can offer to your clients. Suppose you are a freelance content writer who has knowledge of graphic designing as well. So, the services that you can offer to your clients will be – content writing, editing, content repurposing, rewriting, social media copies + posts, content writing + creatives and so on. Stage your services and work towards excelling in each one of them.

• Conduct a detailed market analysis

Only after conducting market analysis you will be in a position to cater to the needs of your clients in a better way. Also, market analysis helps you to understand the gap between your and your rivals’ services. You can tweak your services and expertise accordingly and market yourself like a pro.

• Build a system for client acquisition

Select 2-3 platforms for client acquisition. For content writers, LinkedIn, Twitter, Instagram and cold pitching work like magic. Develop a system of client acquisition for at least two of the platforms. Keep the process of client onboarding as well as invoice clearance seamless. This will ensure that you retain your clients for a longer duration.

• Create a financial management system

Download a finance management app or software and track your expenses and revenue on the same. Also, set out a part of your budget for emergency funds, investment and upskilling purposes. Learn about the taxation system and start filing your income tax returns.

• Fix your work hours

Having fixed work hours is an integral part of any full-fledged business plan. If you can be disciplined for your boss, why can’t you be consistent and disciplined for your own business?

In a nutshell

Having a full-proof plan enables you to streamline your freelance business. Your efforts will bring forth better results. You will be amazed to see that your productivity rises manifolds, thereby bringing in enhanced ROIs. Try these tips to simplify your freelance content writing work process.

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post Here’s how to systematise your freelance content writing business! first appeared on Team Virtuoso.

Top 5 mistakes every content writer must avoid at all costs!

1. You do not invest time in self-branding

Personal branding can literally escalate your earnings as a freelance content writer. It helps you grow tremendously and establishes yourself as an authority figure who has ample experience and knowledge. So, if you do not have a full-fledged personal brand, then know that you are simply staying aloof to some of the best work opportunities in the industry. Without a self-branding strategy in place, you cannot expect your prospects to know about your calibre and services.

2. You do not believe in upskilling

The content writing industry is quite diverse and also highly dynamic. There is so much to learn- branding, marketing, tools to aid writing, graphic designing, search engine optimisation and so on. The more you learn, the more you can offer to your clients. This means that you will be in a position to mint more money. So, ideally, you must set aside a learning fund for every month which you can invest in buying the right courses and books.

And also, simply buying the resources won’t help. You need to be willing to learn and execute the same. Soon you will start witnessing phenomenal results.

3. You avoid charging in advance from your clients

If you do not charge in advance from your clients, then you are significantly reducing your chances of getting paid by that client. You may end up mailing the deliverable, and the client can then ghost you altogether. Therefore, make it a part of your business policy to charge in advance. Depending on your expertise and experience, you may charge 30%, 50%, 75% or even 100% in advance from your clients.

4. You do not get your clients to sign a contract before working on a project

Before commencing to work on any content project, you must get an e-contract signed by your client. In that contract, you need to clearly mention the below-given points:

• Deliverables (Number of blogs, topics, word count etc.)
• Total chargeable amount
• % that you have charged in advance
• Submission deadline
• Copyright guidelines
• Number of free revisions/edits
• Last date for full and final payment

There are so many tools and software that you can use to create your e-contract and get it signed. Having a contract means that your clients will have clarity of what to expect from your services. Also, you will experience peace of mind as there will be no instances of delayed payments, endless revisions and so on.

5. You have no fixed work hours

You CANNOT attain your productive best until and unless you have a fixed work hour. You can work in the wee hours of the night. Or maybe you are a morning person and prefer working in the early hours of the day. Again, you can be a student and choose to work in the evening. Just ensure that you fix your work hours and workdays and adhere to them. There has to be a sense of strict discipline and consistency if you wish to attain greater heights in life.

In a nutshell

If you have been committing even any one of these mistakes, then it is high time that you bring the much-needed change. Acknowledging your mistake and accepting the fact that you have been doing it wrong requires courage. The next step involves taking remedial steps.

So, what are the mistakes that you have been committing till now? And what will you do to rectify them?

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post 5 terrible mistakes that prevent your growth as a freelance content writer! first appeared on Team Virtuoso.

Before we proceed with the benefits of freelance content writing as the ultimate side-hustle option, let us first understand why side-hustling is necessary at all!

Why should you side-hustle?

Irrespective of the fact of who you are, you must embrace the idea of side-hustle if you wish to survive the hefty expenses of this materialistic world. Below mentioned are the various reasons that will inspire you to side-hustle if you are not already working on it!

• The extra money can be used to pay off your debts

Paying off debts can be quite strenuous experience. If you feel that your monthly salary is not sufficient to pay off your debts, then side-hustling can be your rescuer.

• Having multiple sources of income leads to financial stability

It took us a pandemic to understand that not just human health but companies, businesses and brands too are extremely fragile. Your business may shut down due to a lack of funds. Your company can fire you from the job. But side-hustling can keep you financially secure and stable.

• One can start investing at a younger age

The surplus income can be used to attain financial goals. You can easily set out some amount as emergency funds. Also, you can plan your investments and start building wealth at a younger age.

• Side-hustling can soon turn into your dream job

For those who are unhappy with their present jobs, side-hustling can prove to be a hidden bliss. If you work with ultimate dedication, then you can expand your side-hustling career and commence on your entrepreneurial journey gradually.

Freelance content writing – the best side-hustle option for you!

If you have a way with the words, then maybe you should try your luck in professional content writing. Bill Gates was right when he declared content as the king. Every single thing that you see or consume online is content – from social media ads and blogs to product descriptions and newsletters by your favourite brands. And if you can play with words and contribute towards content creation, then this can be your ultimate side hustle career option.

Blogging

You can start your own blog and share your personal stories, experiences and learning with your audience. With increased readership, you will start generating revenue. Or, you can connect with blogs that actually pay you for sharing your thoughts and experiences.

Working with direct clients

You can start building your personal brand on LinkedIn, Instagram and Twitter. Also, it will be great if you build your portfolio. Once you are ready with these, start pitching directly to prospects, and you can bag some high-ticket gigs.

Working with digital marketing agencies

Digital marketing agencies offer overall marketing services to businesses and companies in the form of search engine optimisation, social media management, pay per click, content marketing and so on. And hence they are in constant search of professional content writers who can handle bulk content projects. Connect with such agencies to get exposure to different niches as well as mint some easy money.

Wring for e-magazines

Writing for e-magazines can fetch you some handsome money. Search for the top e-magazines and pitch your best works. Just do not forget to follow the submission guidelines.

In a nutshell

If you have been looking for an apt side-hustling option, then take it as a sign. If you are reading this blog, then know that the universe is calling you to take the plunge as a freelance content writer. Know that hard work, when mixed with smart work, never goes unnoticed.

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post How Can Content Writing Prove to be a Fruitful Side-hustle? first appeared on Team Virtuoso.

What is an e-contract for freelance content writers?

An e-contract is like a letter of agreement between a freelancer and a client. One can mention all the terms and conditions of the work in that contract. This ensures a smooth work relationship between both parties. Things that you can mention in the e-contract are:

• Scope of work

You should always mention the scope of work in an elaborate manner in your letter of agreement. You will have to enlist all the deliverables. For instance, if you will be working for the client for three months and preparing landing pages as well as blogs for him, then break down the details in the following manner:

• 3 landing pages (Home page, about us page and Services page)
• 5 blogs of 700 words every month (for up to 3 months)
• Number of free revisions you wish to offer

When you clearly define the scope of work in the contract, then there will be no room for misunderstanding.      Your client will have a clear idea of what you are going to deliver.

• Submission deadline

Make sure you mention the deadline by which you will be sharing all the deliverables. Setting up a deadline makes you work more proactively. At the same time, your client will also not be in a position to force you to deliver the project in a hurry.

• Late payment clause

This one is perhaps the most significant part of an e-contract for freelance content writing. Go on and mention your pricing structure for the deliverables. Share details about how you would like to collect the payment – Net banking, money transferring apps and so on. Then share the exact date or period of time by which you expect the payment. For instance, 7 working days after delivering the content. Also, mention the penalty for late payment. For example, you can charge INR 100 per day when the client fails to make the payment within the mentioned time period.

• Confidentiality

Keep details of your clients confidential. If they want you to sign an NDA, mention the same on the contract. This will offer peace of mind to your client, and they will rely upon you for your professionalism.

• Advance payment

Many freelance content writers charge 50% or even 75% of the total amount in advance. If you too follow this pricing model, then you have to mention this in your letter of agreement.

• Termination

State the terms upon which the two of you can terminate the project. Also, mention the charges in case the termination takes place in the middle of nowhere. This clause will help you save your precious time, and your hard work will not go in vain. So, if the client wants to pull out of the project in the middle of the work, you can charge for whatever you have written for them for the time being.

• Signatures

Here you should add a section for yourself as well as your client so that both parties can sign the e-contract. Signing the contract means that you both have agreed to everything that has been mentioned in the letter of agreement.

Different documents  required for the preparation of an e-contract

• ID proof of both the parties
• Address proof of both the parties

In a nutshell

If you have not yet prepared your e-contract for freelance content writing, then go ahead and do it straight away. Do not let your hard work go waste.

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post How to Prepare an E-contract for Freelance Content Writing? first appeared on Team Virtuoso.

Types of copywriting services that will help you make more money!

Ecommerce copywriter

Writing copies for e-commerce websites like eBay, Amazon, Flipkart etc., can be a great option for you. You will have to create persuasive copies for the customers on the basis of price, quality, reviews, product description and so on. Writing eCommerce copies require complete knowledge of the market and an in-depth understanding of customer psychology.

Ad copywriting

Have you seen all those eyeball-grabbing ad copies of Zomato? Yes, they have been written by advertisement copywriters. An ad copywriter creates compelling copies for digital and print ad campaigns. You must use power-packed headlines, use apt images and colour tones, and be comfortable reading texts. You will either be hired by agencies or work as a freelancer directly for different brands.

UX copywriting

User experience matters a lot, and a UX copywriter helps in doing just that using his words. You need to curate content that helps the users to enhance their experience. Your copies will help users to accomplish their different goals by using any specific application or product for which you are writing UX copies. The main idea is to make the experience smooth and hassle-free for the users and make them realise how the product is quite irreplaceable in their lives. Basically, you will be creating a sense of need using your words subtly.

Digital copywriting

If you are well-versed with user psychology and understand the intricacies of website design, then my friend, you can offer digital copywriting services to your clients. You will be responsible for creating attractive copies for websites in the form of landing pages. Your copies must be persuasive in tonality. But at the same time, you cannot sound too salesy.

Brand copywriting

Be the voice of popular brands by using the right words. A brand copywriter helps a brand to create an impactful image and help it connect with its target audience emotionally. Your copies will make the brand appear familiar to its target audience. Create copies that people can relate to. Help them laugh, share their problems and let them know that the brand is there to help them with the perfect solution.

SaaS copywriting

If SaaS or software as a service is your comfort zone, then you can try writing SaaS copies as well. With your words, you will be helping different cloud software brands market and sell their products to the products. Your copies should be informative and persuasive.

Concluding thoughts

The art of copywriting is not as easy as it seems to be. You should be aware of the latest market trends. Also, the demand and expectations of the customers need to be kept in mind. Try offering any or a few of these copywriting services to your clients. Make sure your words bring to the table the desired results – conversions, increased ROI etc. Copywriting is definitely here to stay for long in the industry.

Bidisha Malhotra

A traveller at heart, writer by profession, Bidisha carries 5 years of experience in content writing. Her words give wings to brands, businesses and influencers and help them notch up their work to the next level. Writing is definitely her cup of tea, and she prefers sipping it now and then. When not writing, you will find her cooking and dancing.

The post Different Types of Copywriting Services That You Can Offer to Your Clients first appeared on Team Virtuoso.